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Q&A with Marketing Manager and Co-Founder Kunti Bensen

by Evie Hudson May 16, 2022 4 min read

Fearless, passionate and a true go-getter, we introduce you to Kunti, our Co-owner and Marketing Manager here at Lahana.

Q: You are the Co-owner and Marketing Manager here at Lahana. Can you tell us a little bit about yourself and your role in Lahana?

K: For sure! My name is Kunti (unusual, I know). I am named after an Indian queen from the Mahabharata, an ancient Hindu text.

 

I am the Co-owner alongside my two amazing sisters and Tyler, our other partner. My area that I nurture and take care of is Brand Managment and Marketing.

I am responsible for the creative direction, so I put all the shoots together from concept to styling and then see that all the way through to launch. I also docampaign management, strategy development and team management.

It's a pretty diverse role, where I get to use my creative brain and my practical brain. Best of both worlds really!

 

Q:What is one interesting fact people wouldn't know about you?

I completed my university degree while travelling the world. I sat exams in Nepel, India and France. Managing to complete it while absorbing the trials,tribulations and joys of travelling solo.

It 100% taught me how to be self-motivated, organised, determined and the most efficient multi-tasker!

Q: Any tips for aspiring marketers out there?

Marketing is a diverse field; there are so many different avenues you can go down when choosing your career path.

Getting experience in all is highly beneficial, and then focus on what you love and go from there.I highly recommend applying for Internships if you're just starting out. Experience in the industry is everything. The more experience you have, the easier it will be to land your dream job.Knowledge is powerful, but applying it is levelled up superpower stuff. Practical application of your skills speaks volume and will open doors for you.

I also want to note that my uni degree isn't in Marketing; it's a double Major in Internationa Aid and Community Development. I taught myself the skills I needed because I was dedicated and motivated to do so, and you can too! If you have the passion, tenacity and drive to do something, you will be rewarded in time for your persistance and dedication.

There are more ways than one to get up the mountain; it's ok if your path is a bit different to everyone else's. Embrace that journey.  

Q: What is one tip would you give to someone starting their own business?

Have a clear aesthetic and tone of voice for your label. Have a vision and mission statement, so you have clarity on the why and how.Then stay dedicated to your vision. You won't be successful overnight (unless you blessed by the business gods or have a trillion dollars to put behind it). But let's be honest, most businesses don't start with a massive budget behind them. They start with an idea, vision or product that you are inspired to share with the world.This means they are going to require a lot of nurturing, dedication and long term integrity. Stick with it and work hard at it. That hard work will pay off.

Q: Tell us one self-care practice you do that you swear by?

My essential self-care practise is yoga. I was a yoga teacher before I did this full-time; it's something I wholeheartedly believe can help regulate and connect us. My yoga practice has and always will be an essential part of my life. It's an hour or so out of my day that grounds me, connects me to my breath and clears my mind. It integrates and recalibrates my mind, body connection, clearing tension to be more present and joyful in my relationship with myself and others. I incorporate pranayama (breath work) and meditation into my practice for a wholistic approach to self-care and nourishment.

Q: What do you do to stay inspired?

Well, firstly, I think it's easier to stay inspired when your life is balanced. So for me, that means drinking 2+ litres of water a day, moving my body, getting enough sleep, balancing work and home life and having no-screen time. If I feel nourished and healthy, I put so much more into my work and can be more focused on my creativity.

I am also a very visual person, so I mood board A LOT haha. For shoots, for my home, for collection vibes and so forth. Colour, texture, line, form all inspire me so much. I love putting them together in different combinations to tell a story.

Seeing a concept or idea come to life through the efforts of our creative team is one of the most rewarding experiences. That whole process is what keeps me wanting to create and do cool shit haha

Q: What's your favourite style at the moment and why?

My favourite style at the moment is the classic Fleur set. I love this combo as it is so easy to style in your day to day get up. Pair it with an open button, oversized shirt, and for me platform sandals (I am shorty), gold jewellery, and it's a straight-up casual but bouje vibe.

Lovers, untameher.


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